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ReeLpedia, ALPHA, Threadline Spinning reels, Antique Vintage Fishing Reel Reference Information.

M B Wragg & Co, was formed in 1883 by John Davey Wragg, who named the company in honor of his wife Margaret Bennet Wragg. John D. Wragg was initially an agent for the British tackle maker, S. Alcock & Co. A 1929 advertising cover suggests that manufacturing of the ALPHA fishing tackle begun as early as 1929 rather than 1931, as suggested in various established sources. M B Wragg & Co, already a dominant manufacturer of Bakelite Nottingham & Side Cast reels, commenced its production of die cast metal bodied thread line fishing reels in the 1950s. The initial ALPHA threadlines with 3 OMEGA models were followed by the CRESTA 400, and then in the early 1960s, by ALPHA 404 and 408, and still later by ALPHA 414 and 416.


In the late 1960s M B Wragg & Co. also produced a generic brand reel called the FLEXON, an ambidextrous spinning- casting threadline reel made exclusively for Coles Pty Ltd. Alpha brand rapidly grew in popularity, and the company established export markets in Canada, South Africa and New Zealand. The production of reels ended in mid-1970s. ReeLpedia ® by Bernie Ladd,. 3/4/20 13.

(A 1)  Alpha Omega first modle threadline spinning reel. Die cast metal body; aluminium gear cover plate embossed OMEGA, silver hammer tone paint finish; skirted bakelite spool, stainless steel rotor; nickle plated steel internal auto bail pick up; bakelite drag knob -c. 1957

(A 2)  Alpha Omega, Blue hammer tone paint finish.skirted bakelite spool; Stainless steel rotor. -c.1957.

(A 3)   Second Omega model -c. 1958. Die cast metal body Aluminium gear cover plate; External bail trip; bakelite spool; S/S bail arm; bail plate;line guide, roller-type;Tapered bakelite handel knob;optional check anti reverse lever; S/S crank.

(A 4)  Alpha CRESTA -c.1959. Plastic rotor & body; S/S full bail; S/S crank; Teflon main gear, brass pinion gear.optional check anti reverse lever; removable curved T foot; Fixed line guide;  Bakelite spool &drag knob. Alpha fishing reels with original boxes are very hard to find.

(A 5)  Alpha model 404 -c. 1960. Die cast body;Machine cut brass gears; S/S full bail; S/S crank; bakelite drag knob; teflon rotor; tapered bakelte handel knob; optional check anti  reverse lever; Ambidextrous option. Silver paint finish.

(A 6))  Alpha model 408 -c.1960.Die cast body & rotor; Machine cut gears; S/S bail arm & bail plate; line guide roller type, Green finish; optional check anti reverse lever; Bakelite drag knob & handel knob; s/s crank; Ambidextrous option.

(A 7)  Alpha model 414 -c. 1962. Die cast main gear, brass pinion gear, Die cast crank,adjustable for storage; Plastic T handle knob; optional check anti reverse lever; L/R hand operation (ambidextrous) silver paint finish.

(A 8)  Alpha model 416 -c. 1963. Die cast main gear, brass pinion gear; Die cast crank; S/S bail, bail plate, line guide roller; Tapered bakelite knob; L/R hand operation (ambidextrous); Dark grey paint finish.

(A 9)  Alpha FLEXON -c.1963 made in Australia by M. B. Wragg, exclusively for Coles stores. Specifications same as 414 & 416 models.

ALPHA OMEGA Threadline vintage spinning
ALPHA Cresta vintage threadline spinning
ALPHA model 404, 408 vintage threadline
ALPHA vintage threadline spinning fishin

  Four ALPHA vintage fishing reel advertisements.

ALPHA Australia, were the largest producer of threadline spinning reels. 

ReeLpedia ® >< )))) * >  Page 69.

Alpha spinning reels,old vintage Thread line fishing reels, ReeLman Australia ® R A page 69, Copyright © 2009-2023,

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